A Brief and Effective Guide to Quality Assurance for HTML Email Development
QA or Quality Assurance (QA) for email campaigns goes a long way in ensuring a successful launch, and it's important to run a thorough QA process at every step of HTML email development. By doing so, you give yourself a better chance at producing a sound and accurate final product, and the value of an efficient and effective QA process cannot be overstated.
What Is The Difference Between A Code Editor And An IDE Or A Text Editor?
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Pros and Cons of Using These Editors:
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#1 VS Code by Microsoft
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#2 Sublime Text Editor
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Wrapping up the article
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The Importance of Quality Assurance (QA)
Quality assurance (QA) is an essential step for any email campaign. It helps ensure that the content of the email is up to par and that it looks and functions correctly across all devices and platforms. QA also ensures that any coding, layout, and delivery issues are identified before sending. By having a rigorous QA process in place, businesses can be sure that emails are error-free and fit the intended message when they reach their audience. Usually, companies have a comprehensive QA process for HTML email development that measures both the functionality and accuracy of the content. The process involves checking design elements, coding structures, page layout, proofreading, making sure links and images work, and testing across email clients.
An Overview of the Email QA Process
The QA process for HTML emails begins with writing the content. This is done by marketing professionals, designers, and tech writers, who all collaborate on creating an initial version of the content. Next, a technical writer edits the copy and lays out the visuals. Once it has been approved, a email developer codes the text into HTML. The email developer then performs QA tests using a variety of tools and platforms like Litmus, Email on Acid, Parcel, and browser Dev Tools to check for accuracy and functionality. Finally, the email is sent out to the public, and post-launch analytics are monitored to measure the success of each email campaign.
Meet the QA Team
The QA team often consists of developers, designers, project managers, quality analysts, and marketing professionals. Each member of the team has their own role to play in testing the email. For example, a email developer will check for accuracy in the HTML coding, while marketing professionals focus on ensuring that the content is accurate and cohesive. Designers may review the layout of the email and perform usability tests to make sure that it works in different email clients and devices. Quality analysts then analyze the email's performance to measure the success of the campaign.
Wrapping up the article
By following an effective quality assurance process prior to launching an HTML email campaign, you will give yourself the best chance of success. This brief guide lays out all the steps involved in running a successful QA test on an HTML email, and outlines how each team member contributes to this process. QA is an important part of any successful email campaign—by taking the time to run accurate tests, you can rest assured knowing your email is error-free and ready to be deployed.
Andrew Zamora
Designer, developer, writer. Here at Evil Emails I wear many hats to get the job done. I'm a lover of all things involving creativity and hard work. Subscribe to my newsletter to receive weekly articles, news, and tutorials.